01 — Overview
Our world is your playground.
For active travel. Curated properties and curated communitiespowered by a media engine (not a filtered list).
02 — The Problem
Online Travel Agents (OTAs) were built for a different traveller.
What OTAs Optimise:
- Price
- Availability
- Search
What Active Travellers Optimise For:
- Identity
- Community
- Trust
- Routes
- Conditions
- Recommendations
- Group momentum
03 — The Solution
Distribution that behaves like media, not search.
A media engine where content drives aspiration, social proof, and demand — then the OTA layer captures booking economics.
The Content:
Then the OTA layer captures booking economics.
04 — Market Validation
The market is already moving.
18.6%
Activity Tourism Annual Growth
2–3× faster than general travel
45%+
Travel Planning via Social
Travellers use YouTube and Instagram to plan trips
500K+
Creator Supply
Coaches, guides, and leaders with existing audiences
05 — Market Opportunity
A half-trillion dollar category, underserved.
480M
2024 Activity / Adventure Trips
Spending $500 billion+
$180–320B
Serviceable Addressable Market
Within relevant TAM
9.6M trips
At 2% Market Capture
(At scale)
06 — Product
Activity-first property discovery.
For travellers and creators who know what they want to do before they know where they're going.
Search by activity
Climbing, surfing, skiing, running — not just location
Vetted properties
Every listing assessed against what you can actually do there
Real conditions & local knowledge
Live info from guides on the ground
Commission for leaders
5–12% for coaches and trip organisers who bring groups
Community-building tools
Our MoatDedicated group trip pages, shared itineraries, participant tracking, and direct messaging — all embedded inside the booking flow. Your community lives on Santé, not scattered across WhatsApp threads and spreadsheets. Once a coach builds their group here, the social graph stays here. Competitors can replicate the booking layer; a strong network will be hard to beat.
07 — Business Model
Commission-based.
Aligned incentives.
5–12%
Commission Per Transaction
On every booking made through the platform
£480M–£1.15B
Revenue at Scale
9.6M trips × £1,000 avg
£10M–£24M
Year 3 Target
200K bookings — 2% of potential market
Mutual Benefit
Properties win when leaders fill trips. Leaders win when members book.
Everyone wins on Santé.
08 — Why Santé Wins
Built different, from the ground up.
Trust > Algorithm
We optimise for "right place for your activity." Not generic search rankings or ad spend.
Supply Is Free
Recruit coaches with existing demand. Don't build millions of listings from scratch.
Aligned Incentives
We win when coaches win. Coaches win when members book. Aligned growth from day one.
09 — Competitive Positioning
No one does all of this. We do.
| Company | Community | Booking Infra | Sports Identity | Creator-Led Growth | Multi-Sport |
|---|---|---|---|---|---|
| Booking.com | Low | High | Low | Low | Very Low |
| Airbnb | Medium | High | Low | Low | Low |
| Much Better Adventures | Medium | Medium | Medium | Low | Low |
| Strava | Very High | None | High | Medium | Medium |
| Komoot | High | None | High | Low | Low |
| Sportive Breaks | Medium | Medium | High | Low | Very Low |
| Santé | Very High | High | High | Very High | High |
10 — Competitive Advantages
Three moats. Hard to replicate.
Activity-First
First platform optimising for what you do, not where you go
Creator Network
500K+ coaches ready to organise. Built-in demand-side supply.
Community Integrated
Booking + community tools in one place. No more scattered messages.
11 — Go-To-Market
Three phases. Prove, then scale.
Phase 1 · Months 1–3
Prove the model
Direct outreach to 10–15 founding coaches. Manual onboarding. Prove the model works.
Phase 2 · Months 4–9
Partner & recruit
Partner with gyms, studios, run clubs. Recruit coaches through existing communities.
Phase 3 · Months 10+
Scale acquisition
Member acquisition through discovery. Paid ads to travellers. Viral coach-to-coach referrals.
12 — The Ask
£250,000
SEIS eligible: £0.30 risk per £1.00 invested.
We are seeking 12 months financing to reach:
10K
Active Users
200
Leaders / Creators
300
Verified Properties
8.8% raised · SEIS eligible
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